![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/81f50027-239f-4297-8104-2c10575e488c_rw_3840.jpg?h=ea08a6442a7f4c0a567539bba2af5c0e)
The logo and pattern we used as the foundation to create all of the collateral.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/9b593bbb-4dd9-426c-8cb3-32a718dc7d13_rw_1920.jpg?h=19040911b2762e0a95ae0ded754a8e9d)
The branding needed to be conveyed across the entire 4-day, 3,500-people event. This included many digital presentations from employees throughout the firm, especially our CEO.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/1551d6ae-a043-441a-ab45-5a96d704ac1a_rw_3840.jpg?h=7a6efbf9fce4d8f8b1e0bde740854ab4)
For the events each evening, we created a stage banner and additional screen designs.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/bb6f291a-dad9-4782-9478-17f432a97ed0_rw_1920.jpg?h=6fca8e3cb5a5cc81b32b55196afb0456)
I created the event map, which was used on posters throughout the venue, as well as on the back of each attendee's name tag.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/76f82f74-c418-4e3c-8133-166a238aa7ce_rw_1920.jpg?h=28c7b4108f9dbb0ffcbb35a915200ca3)
We created directional signage for every room and hallway in the venue.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/1d94136a5dfc3acc5b611cc9_rw_1920.jpg?h=6bc24191ad72f9504e6387675c4c9d59)
I designed a large post-it wall. Above is a mockup of half of the wall.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/ec00c92e-3fb7-48f5-ad4b-3ad21c9279eb_rw_1920.jpg?h=ea5d2f869282e66ecb24f771c50ad92f)
Attendees were encouraged to add experiences and thoughts to the wall via post-its.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/ab6addaa-676a-4797-93cd-eef7b7a70351_rw_1920.jpg?h=f36bb033b8012e0f7ffc8e3c0c0b532c)
We designed several SWAG items, including multicolored water bottles and sunglasses.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/bfd9c085-d3ca-49a4-a0b7-29b1afb2cc1d_rw_1920.jpg?h=9a39d48d2ed25ad9d7a87daec7458c54)
I created various paddles for the volunteers to help guide attendees.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/cb9977435e392ecffd23266b_rw_1920.png?h=02fba7dcbeceaa06cda516dd327fc69d)
Using the "a" from the event logo, I created a logo for our charity spin event.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/eb73051d0e5b6570f92dfcbb_rw_1920.png?h=390eef2856950587affe98ef2883d319)
I also designed impactful t-shirts for the spin event, the incorporated the event branding using heat transfer.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/5098eca5-5747-4e82-bad6-7ec0d6cee614_rw_1920.jpg?h=61accf4cdee784c92ef1adb3c9e72836)
One of the many directional posters placed around the venue.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/de24bcc4-a20f-47a8-ac75-aa55c833e9e1_rw_1920.jpg?h=84ff2c55579dd972f82ea2f338b5aec8)
A view of the completed shirts in action.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/ecb18266f5327d5b9cff114a_rw_3840.jpg?h=76d6d837e374bc1d875cb655b8fbf9d6)
I designed shirts for the event volunteers, using red to help them stand out in the large crowds.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/83c21756be714a011e148827_rw_3840.jpg?h=5ce308825acbc1c66c2fbf4248192193)
Back of the staff shirts, tying in the "a" from the event logo.
![](https://cdn.myportfolio.com/46d407164f54d4bc41d9bafaaca32aed/fe538994-674c-4961-ad4a-d8e93147d59d_rw_1920.jpg?h=73e5748b8b890921097d125a90879779)