The NACADA conference targets university advisors, and the Education Advisory Board attends as an exhibitor each year. As the lead designer of the EAB's booth at the conference, I created print and digital deliverables ranging from SWAG items to large print banners.
The year's theme was "Advising All-Stars." We wanted to have an athletic vibe, with pops of color to make the booth pop.
It was awesome to attend the conference and see how we stood out in the sea of the competitors (we did, in a good way!).
The clients wanted something bold and colorful; something that represented success and reaching for your goals. These are some of the initial mood boards and comps I presented, and the direction we decided to go in.
The design needed to be carried over throughout several digital mediums, including email.
Most importantly, our booth needed to stand out from the crowd. The clients wanted to include some of our new firm branding (the center backdrop) as well.
Everyone was pleased with the way the booth turned out; everything looked great!
In addition to the booth, I created several SWAG items. Our members LOVED these shirts!
I created six different button designs that members could collect; we ran out immediately!
I also created a customized livestrong bracelet to show EAB pride.
Finally, I developed a detailed debrief that analyzed strengths and weaknesses throughout the process, and regarding the final event. This debrief was used as one of the main tools to plan the next year's event.